Brand Statement:

75% of kids in the U.S. get cavities before age 8, leaving parents feeling like they’ve failed their child. Our task was to turn oral health education into a fun, shareable experience that kids would love and parents would trust

Impact:

Drive awareness of oral health education through an immersive retail and community activation, integrating Colgate’s BSBF initiative with a kid-friendly, interactive experience.

Impact:

70,969+ people reached | 4,767 parents & children educated

45 store visits, 30+ van stops | 2,000+ in-store displays