The Core of All You Do.
Challenge:
Tech jargon and endless specs confused shoppers and slowed buying decisions. Intel needed to make PCs feel human and relevant again
Idea:
We shifted the conversation from performance specs to real-world impact by showing Intel Core™ powering passions and everyday creativity. “The Core of All You Do.”
Results:
Purchase intent doubled and for te most premium Core™ devices, willingness to spend increased $236 and sales increased 60%
Awards:
P2P Omnichannel Award 🏆
Case Study
Key Visuals — Hero lifestyle imagery (podcaster, outdoor creator, traveler) anchoring the campaign across all touch points.
Social Shorts & Paid Video — Quick, relatable vignettes highlighting creativity, productivity, and entertainment powered by Intel Core.
Experience Page
Lifestyle-driven product pages replacing tech jargon with aspirational visuals and clear benefit messaging.
