Goal:

Create a multi-channeled campaign for men and women, age 25–54, who’ve made the choice to own their unique wellness journey. We needed to assure this consumer that Nature's Way understands them and can be their dedicated partner on their unique and personal journeys.

Solution:

“The Way to Your Best Self” became a storytelling platform that highlights different health goals — from stress relief to energy, immunity, and beyond. The visual identity combined natural textures, typography, and lifestyle photography to create guidance, and approachability.