CHALLENGE:
Adventure is calling… but who really has time to answer? To spark excitement around Irish Spring’s new National Park–inspired body washes at Walmart, we invited Gen X and Millennial men stuck in the daily grind to “Uncap a Fresh Adventure.”
Through an interactive AR experience, they could escape into the thrill of the outdoors—no road trip required.
SOLUTION:
Our shoppable AR experience let users explore breathtaking vistas from wherever they were. And when the journey ended, we brought the adventure a little closer to home, seamlessly driving them to the brand page to add these fresh finds to their cart.
AWARD:
P2P Omnichannel Award 🏆
UNCAP A FRESH ADVENTURE
Digital wasn’t the only path to adventure. We intercepted their daily routines through social, radio, and out-of-home plus scented bag inserts in pickup and delivery orders, calling them back to the wild.
