COLGATE KIDS BRING ON BRUSH TIME
CHALLENGE:
Create an omni-commerce platform to grow household penetration of Colgate Kids, Hello, and Tom’s of Maine oral care products, while balancing three distinct brand identities.
SOLUTION:
Mom life means juggling a bajillion things at once and when it feels like running a circus, they look for faster ways to get things done. Bring On Brush Time showed parents that young smiles deserve products made just for them to do the trick.
AWARD:
Roundel: 17M impressions, $8.60 ROAS, 26% new guest rate Portfolio Halo Effect: +144% ROAS lift for Colgate Kids products
Retailer Brand Pages
Where creativity meets clarity, and vision meets action. We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
Seasonal Pulldowns
We adapted messaging for Spring, Back-to-School, Halloween, and the Holidays—key moments when kids’ oral care is top of mind.
AMAZON PRIME DAY VIDEOS
CHALLENGE:
Support Colgate’s Amazon Prime Day presence by highlighting top-performing products with bold visuals, clear benefit messaging, and platform-native formatting.
SOLUTION:
Drove highest engagement with 243 sales of the Overnight Whitening Pen. Featured in a Prime Day email that achieved a 53.1% open rate and generated $10.8K in revenue.