LAVISH ME - BODY & SKIN
ROLE/TONE:
Art Direction, Brand Design Tone: Calm luxury, earthy, and soft minimalism
GOAL:
Create a cohesive brand identity that reflects the brand’s focus on holistic body and skin wellness, while positioning it as elevated and sensorial.
An elevated visual identity that strengthens brand recognition, aligns with the brand’s wellness philosophy, and establishes a flexible system for future packaging, digital content, and marketing.
MSS PARTNERS
ROLE/TONE:
Tone: Modern, authoritative, and intelligent.R ole: Visual Identity, Logo System, Digital UI Experience
GOAL:
MSS is a national safety and compliance company made up of several specialized brands. My role was to create one unified visual identity that could work across all divisions while staying clear and credible.
GINA FREEHILL
ROLE:
Art Direction, Brand Design, Photography, Video
GOAL:
Create a timeless wedding accessory collection that celebrates love, while visually elevating Gina Freehill’s brand presence across product, packaging and digital touch points
Outcome:
A wedding brand experience that strengthened emotional resonance with brides, increased brand visibility, and established a community driven platform.
IMC — COLGATE
ROLE:
Modern, bold, and professional
GOAL:
Create a unified visual identity and communication system for the Refined IMC team to improve clarity and storytelling across Brand and Commerce work streams.
WBW — PORTFOLIO PLATFORM
ROLE/TONE:
Tone: Modern, reassuring, and approachable
GOAL:
Create a unified portfolio platform that connects multiple wellness brands under a single message, helping shoppers understand that their symptoms are connected and that the product portfolio works together to support the whole body.
Outcome:
A portfolio-level visual system that made it easier for shoppers to understand product connections across symptoms and categories — strengthening brand recall and simplifying decision-making across the wellness aisle.
