ROLE:
Art Direction, Brand Design
TONE:
Calm luxury, earthy, and soft minimalism
GOAL:
Design an elevated visual identity that strengthens brand recognition, aligns with the brand’s wellness philosophy, and establishes a flexible system for future packaging, digital content, and marketing.
LAVISH ME - BODY & SKIN
MSS PARTNERS
ROLE:
Visual Identity, Logo System, UI Experience
TONE:
Modern, Authoritative, Intelligent
GOAL:
MSS is a national safety and compliance company made up of several specialized brands. My goal was to create one unified visual identity that could work across all divisions while staying clear and credible.
GINA FREEHILL
ROLE:
Photo + Video Art Direction, Brand Identity Design
GOAL:
Create a timeless wedding accessory collection that celebrates love, while visually elevating Gina Freehill’s brand presence across product, packaging and digital touch points.
RESULT:
A wedding brand experience that strengthened emotional resonance with brides, increased brand visibility, and established a community driven platform.
IMC — COLGATE
ROLE:
Brand Identity Design, Logo System
TONE:
Modern, bold, professional
GOAL:
Create a unified visual identity and communication system for the Refined IMC team to improve clarity and storytelling across Brand and Commerce work streams.
WBW — PORTFOLIO PLATFORM
ROLE:
Visual Identity, Logo System, In Store Activations
TONE:
Modern, Approachable
GOAL:
Create a unified portfolio platform that connects multiple wellness brands under a single message, helping shoppers understand that their symptoms are connected and that the product portfolio works together to support the whole body.
