PC Refresh Retail Campaign: Windows + Intel
Project Overview:
Develop an integrated mid-funnel campaign that excites passive PC shoppers to purchase an Intel-powered Windows 11 PC.
Objective:
Get passive PC Shoppers to consider and purchase Windows 11 + Intel modern devices.
Creative Approach:
Make upgrading to an Intel-powered Windows 11 device feel like a reward and investment in the future they want to create. Let shoppers explore how each device is designed to enable them to achieve their personal best.
Mainstream Video
Gaming Key Visual
PREMIUM Key Visual
CREDIT
My Role: Art Director
Agency: Arc Worldwide
Team: CD: Tom Barker, Sr. AD: Danielle Yuede, CW: Tim Donakowski, Producer: Cheryl Magiera, Photographer: Ty Milford