Uncap A Fresh Adventure
Challenge:
Adventure is calling...but who really has time to go?
To create excitement around Irish Spring’s new National Park-inspired body washes at Walmart, we invited Gen X & Millennial men, stuck in their daily grind, to “Uncap a Fresh Adventure”. Our interactive AR experience let them enjoy the thrill of the outdoors—without ever leaving home.
Solution:
Our shoppable AR experience allowed them to explore breathtaking vistas. And when their visual journey ended, we let them experience it for real driving them to the brand page to add these bad boys to cart.
Digital, wasn't the only route. We intercepted their daily routines with social, radio, out-of-home, scented bag inserts in pickup & delivery orders, calling them into the wild.
CREDITS
Role: Art Director
Team: CD: Katie Pribylshay, Briana Huskin, Esther Tang, Ryan Lowe
Agency: Arc Worldwide