LAVISH ME - BODY & SKIN
Role: Art Direction, Brand Design
Goal: Create a cohesive brand identity that reflects the brand’s focus on holistic body and skin wellness, while positioning it as elevated and sensorial.
Tone: Calm luxury, earthy, and soft minimalism
Outcome: An elevated visual identity that strengthens brand recognition, aligns with the brand’s wellness philosophy, and establishes a flexible system for future packaging, digital content, and marketing.
IMC — Brand Identity System (Colgate-Palmolive)
Role: Art Direction, Brand Design
Goal: Create a unified visual identity and communication system for the Refined IMC team to improve clarity and storytelling across Brand, and Commerce work streams.
Tone: Modern, bold, and professional
Outcome: A brand toolkit that strengthened internal alignment, streamlined presentation development, and elevated how the team shares strategic thinking across the organization.
WBW — Portfolio Platform Identity
Role: Art Direction, Brand Design
Goal: Create a unified portfolio platform that connects multiple wellness brands under a single message, helping shoppers understand that their symptoms are connected and that the product portfolio works together to support the whole body.
Tone: Modern, reassuring, and approachable
Outcome: A portfolio-level visual system that made it easier for shoppers to understand product connections across symptoms and categories — strengthening brand recall and simplifying decision-making across the wellness aisle.
Gina Freehill — “Language of Love” Wedding Collection
Role: Art Direction, Brand Design, Photography, Video
Goal: Create a timeless wedding accessory collection that celebrates love, while visually elevating Gina Freehill’s brand presence across product, packaging and digital touch points.
Tone: Elegant, romantic, and sentimental
Outcome: A wedding brand experience that strengthened emotional resonance with brides, increased brand visibility, and established a community driven platform.
