LAVISH ME - BODY & SKIN
Role: Art Direction, Brand Design
Goal: Create a cohesive brand identity that reflects the brand’s focus on holistic body and skin wellness, while positioning it as elevated and sensorial.
Tone: Calm luxury, earthy, and soft minimalism
Outcome: An elevated visual identity that strengthens brand recognition, aligns with the brand’s wellness philosophy, and establishes a flexible system for future packaging, digital content, and marketing.
MSS PARTNER — Brand Identity System
Role: Visual Identity, Logo System, Digital UI Experience
Goal: MSS is a national safety and compliance company made up of several specialized brands. My role was to create one unified visual identity that could work across all divisions while staying clear and credible.
Tone: Modern, authoritative, and intelligent.
Outcome: I built a scalable brand identity for MS Safety Partners, unifying multiple transportation, medical, and compliance platforms into one modern visual system. The new brand elevated the company into a cohesive, enterprise-ready organization designed for international growth.
IMC — Brand Identity System (Colgate-Palmolive)
Role: Art Direction, Brand Design
Goal: Create a unified visual identity and communication system for the Refined IMC team to improve clarity and storytelling across Brand, and Commerce work streams.
Tone: Modern, bold, and professional
Outcome: A brand toolkit that strengthened internal alignment, streamlined presentation development, and elevated how the team shares strategic thinking across the organization.
WBW — Portfolio Platform Identity
Role: Art Direction, Brand Design
Goal: Create a unified portfolio platform that connects multiple wellness brands under a single message, helping shoppers understand that their symptoms are connected and that the product portfolio works together to support the whole body.
Tone: Modern, reassuring, and approachable
Outcome: A portfolio-level visual system that made it easier for shoppers to understand product connections across symptoms and categories — strengthening brand recall and simplifying decision-making across the wellness aisle.
Gina Freehill — “Language of Love” Wedding Collection
Role: Art Direction, Brand Design, Photography, Video
Goal: Create a timeless wedding accessory collection that celebrates love, while visually elevating Gina Freehill’s brand presence across product, packaging and digital touch points.
Tone: Elegant, romantic, and sentimental
Outcome: A wedding brand experience that strengthened emotional resonance with brides, increased brand visibility, and established a community driven platform.
