EVIAN — ‘200 YEARS YOUNG’ Brand Activation
The Ask:
Create a centerpiece activation that excites distributors, retailers, and shoppers while bringing the feeling of “200 Years Young” to life.
Strategy:
Ignite renewed cultural interest in Evian’s heritage by spotlighting the timeless source behind the brand — and the promise of natural revitalization that has endured for over two centuries.
Idea: 200 Years Young
A celebration of youthfulness—not as an age, but as a state of being.
For more than 200 years, people have journeyed to Évian-les-Bains Cachat to experience the revitalizing power of the natural spring. To honor this history, we bring the source to the world through immersive pop-up moments that allow everyone to share in the experience..
AR RETAIL EXPERIENCE
An interactive AR display invites shoppers to scan a QR code and reveal Evian’s natural source. Crystal-clear water flows over digital mosaics, transforming into a portal to the French Alps and the Source Cachat spring. Users explore Evian’s 200-year heritage and sustainability story, ending with a digital reward for visiting the source.
Pop-up “Taste of Évian”
Celebrating 200 Years Young, Evian is gifting the experience of its legendary source to all. These pop-up transformations bring a piece of Évian, France to everyday city spaces — inviting everyone to savor the feeling of youth in its purest, most natural form.
SCREEN ACTIVATION
At the pop-up display, guests step into a floral-framed alcove and gaze into a digital mirror. Using front-facing AR, their reflection is gently enhanced-skin glows with alpine light, eyes brighten, and fine lines soften for a refreshed, radiant look.
Petals and soft mist animate around the frame, creating a magical moment. Guests can capture a shareable photo or looping video, complete with the Évian logo and #FountainOfYouth. As a final touch, the mirror.
MOBILE WEB PHOTO BOOTH
Set beside pastel tiles and floral arches, the Evian Selfie Station invites guests to snap a photo in front of a softly lit backdrop.
Once captured, real-time segmentation replaces the background with a dreamy Évian-les-Bains scene-alpine springs, wildflowers, and glowing mountain light.
CREDITS
Role: Art Director (Led Pop-Up Activation)
Team: CD: Tara Rossi, Katie Pribylshay, AD: Briana Huskin, CW: Saloni Marathe
Agency: Arc Wordwide