COLGATE KIDS - BRING ON BRUSH TIME
Challenge:
Create an omni-commerce platform to grow household penetration of Colgate Kids, Hello, and Tom’s of Maine oral care products, while balancing three distinct brand identities.
Idea:
Mom life means juggling a bajillion things at once and when it feels like running a circus, they look for faster ways to get things done.
Bring On Brush Time showed parents that young smiles deserve products made just for them to do the trick.
Results:
Roundel: 17M impressions, $8.60 ROAS, 26% new guest rate (beating benchmark).
Portfolio Halo Effect: +144% ROAS lift for Colgate Kids products during campaign.
Seasonal Pulldowns
We adapted messaging for Spring, Back-to-School, Halloween, and the Holidays—key moments when kids’ oral care is top of mind.
Retailer Brand Pages
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Influencer Content
Speaking to our guests where they shop / spend time (TikTok, Instagram) via longer-format educational videos while also receiving guaranteed engagements and/or add-to-carts.
Amazon Prime Day Sponsored VideoS
Challenge:
Support Colgate’s Amazon Prime Day presence by highlighting top-performing products with bold visuals, clear benefit messaging, and platform-native formatting.
Results:
Drove highest engagement with 243 sales of the Overnight Whitening Pen. Featured in a Prime Day email that achieved a 53.1% open rate and generated $10.8K in revenue.
CREDITS:
My Role: Art Director
Team: CD: Katie Pribylshay, AD: Rachel O'Brien, CW: Saloni Marathe
Agency : Arc Worldwide