Schwarzkopf - BRAND CAMPAIGN
Challenge:
Position the Schwarzkopf hair color portfolio as the choice that empowers our target to focus on impressing herself.
Solution:
Convince her there’s nothing to fear because there’s no one to please but herself. We’ll break shoppers out of their routine by reminding them that they’re much more than a number on a box.
TARGET
National LaunchTo help Guests discover the style and hair color that help them feel like their best self, we’ll partner with Target to create 30 Minutes to More – empowered self-care content and activations that leverages the entire beauty department.
CVS
CVS shoppers know the value of getting rewarded. We’ll help them experience an even higher level of rewards when we show them how hair color that changes with you can give you the confidence to take on anything.
CREDITS
Role: Art Director
Team: CD: William Sherman, Sr. AD: Ashely Nixon, CW: Kathy Greer, ACD: Dalia Jury
Agency: Arc Worldwide