KADI KLOTHING
Brand Statement:
KADI is a modern lifestyle brand inspired by art, movement, and the freedom to explore. Rooted in creativity and adventure, KADI is about connecting back to yourself and the world around you. It’s about taking risks, finding flow, and becoming who you’re meant to be.
#breatheeasy
Impact:
Launched a full apparel line, collaborated with ShopColumbia boutique, expanded into international markets, created cohesive visual storytelling that resonated with a young, adventurous audience.
FALL LOOK BOOK SHOOT
'Breathe Easy’ campaign positioned KADI as a mindset—encouraging creativity, freedom, and exploration.
The collection included t-shirts, sweatshirts, and baseball tees featuring original graphics. Each apparel piece was designed to reflect a balance of simplicity and bold detail.
WEBSITE
A clean e-comm site was designed to showcase the product line, while pop-up shop displays were styled to reflect the brand’s visual identity. This provided a consistent customer journey online and in-person.
SOCIAL MEDIA
Planned and executed cohesive content that showcased products in aspirational lifestyle settings.
INFLUENCERS
Interview series spotlighting people who embody the #BreatheEasy mindset. The feature paired authentic storytelling with lifestyle content, deepening KADI’s connection to its community and reinforcing the brand’s identity as more than just apparel — it’s a way of living.
shop columbia
Curated pop-up shop displays for ShopColumbia boutique. Oversaw merchandising to create a cohesive, engaging online and in-store retail experience.
CREDITS
Role: Founder, Creative Director, Designer, Copy Writer, Photographer, Social Media Manager
Photographer: Orel Chollette @Chollete
Influencers: Monika Kupiec @islandawakening, Anthony Watson @awatsonjam, EDO @legomyedo, @natalieinthecity_