Intel 12th Gen Core Processor Launch
Challenge:
Tech jargon and endless specs confused shoppers and slowed buying decisions. Intel needed to make PCs feel human and relevant again.
Idea:
We shifted the conversation from performance specs to real-world impact by showing Intel Core™ powering passions and everyday creativity. “The Core of All You Do.”
Results:
Purchase intent doubled and for the most premium Core™ devices, willingness to spend increased $236 and sales increased 60%
Awards:
P2P Omnichannel Award 🏆
Videos
Quick, relatable vignettes highlighting creativity, productivity, and entertainment powered by Intel Core.
Animated Banners
Featuring Intel 12th Gen Core Processor claims through animated banners with fun, visual stories that entertain the shopper and gets them excited about what the processor can deliver.
In-Store Display
IPOS (Intelligent Point of Sale) is an interactive device demo program that helps shoppers increase their confidence in navigating and understanding the complex PC world.
CREDITS
My Role: Art Director
Team: CD: Tom Barker, Sr. AD: Chelsea Benson, CW: Tim Donakowski, Eric Lauryn, Producer: Cheryl Magiera, Photographer: Ty Milford
Agency: Arc Worldwide