Bright Smiles, Bright Futures
The Challenge:
75% of kids in the U.S. get cavities before age 8, leaving parents feeling like they’ve failed their child. Our task was to turn oral health education into a fun, shareable experience that kids would love and parents would trust.
Objective:
Drive awareness of oral health education through an immersive retail and community activation, integrating Colgate’s BSBF initiative with a kid-friendly, interactive experience.
Results:
70,969+ people reached
4,767 parents & children educated
45 store visits, 30+ van stops
2,000+ in-store displays
CREDITS:
My Role: Art Director
Agency : Arc Worldwide
Team: CD: Katie Pribylshay, AD: Rachel O'Brien, CW: Saloni Marathe